Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses

Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses

Snapchat launched an ad unit that, rather than linking to a website, directs users toward calling or texting a business.

Snapchat for Small Business – 3 Easy & Effective Tips

Get Started Using Snapchat for small business! https://www.marketing360.com/social/?ref=YouTubeSnapChatforSmallBusiness

More than 60% of all smartphone users and 70% of users under 35 are on snapchat and spend at least 20 minutes per day on the platform.

Tips covered in video:

1) Setup a snapchat geo-filter, it’s so easy! Geo-filters can be for brand awareness, coupons, targeting competitor locations, nearby events, where your customers would use your products/services, etc.. make the design worth using/sharing!

2) Share VIP deals and specials on Snapchat! Share at best time (wake up, lunch, go to bed). Treat snapchat like text message marketing. Unless you have great content to share consistently, only share when you add value! When you post, you can ask them to swipe up to see details or screenshot and share with their friends. Use filters, make it funny, take picks of in store coupons or deals, etc.. Beyond that, snap key updates and interesting stuff (behind the scenes).

3) Get more followers! Email your customers, add to website, cross promote on social, etc.. to follow you for VIP deals and specials @username. Include your “add me URL”.

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

#SnapChatMarketing #SocialMediaManagement #SocialMedia

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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How to Create Story Ads on Snapchat

Story ads convey your brand’s message in a highly consumable way. Learn how to use this format today!

Grow your business with Snapchat:
Snapchat Ads and Public Profiles are made for every business, no matter the size or industry. Become a part of Snapchatters’ everyday conversations with full-screen digital ads, augmented reality Lenses, commercial ads, and more to inspire action from the people that matter most to your business.

Get started now at snapchat.com/business.

Follow us for more Snapchat tips and tricks!
Snapchat: https://www.snapchat.com/add/snap_biz
LinkedIn: https://www.linkedin.com/showcase/snapchat-for-business
Twitter: https://twitter.com/SnapForBusiness

Snapchat Lead Generation Ads

Lead Generation Ads on Snapchat allow you to generate leads directly on the platform without sending users to your website. In this video, we’ll cover the set up process for Snapchat Lead Gen Ads, talk about how to create your form, then touch on the performance metrics you’re able to see and how to access the leads you generate through your campaigns.

0:28 – Creating a Snapchat Lead Gen Campaign from Scratch
1:21 – Lead Generation Campaign Settings
1:39 – Ad Set Level Settings & Targeting Overview
3:57 – Ad Formats Eligible for Snapchat Lead Gen Campaigns
4:48 – Start of All Lead Form Considerations for Snapchat Ads
5:32 – Lead Gen Form Builder Overview Start
6:16 – Snapchat Lead Gen Form Settings
8:53 – 4 Available Custom Question Formats
14:39 – Form Design Adjustments & Customization
15:40 – Custom Disclosures for Legal and Marketing Considerations
17:40 – Adding Lead Generation Performance Metrics with Custom Columns
18:38 – How to Download Leads Generated from Snapchat Campaigns

#snapchatleadgeneration #snapchatleadads #snapchatads

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Snap Explained: Episode 3 – App Advertising

Jan Müller, Sector Lead Performance DACH, explains the basic performance marketing tools on Snapchat in this mini-series. In this episode he explains how you can get started as an App Advertiser on Snapchat. Learn via the story of Gloria and her App why Snapchat works as an App promotion platform, what ad formats make sense as well how to get the best out of your Snapchat App campaigns. Stay tuned for more episodes, every 2 weeks on YouTube.

Episode 1 about the Snap Pixel:

Episode 2 about Dynamic Ads:

Episode 3 about App Promotion and Creative Best Practices:

Episode 4 about Ecommerce:

Episode 5 about AR as full funnel format:

Jan Müller, Sector Lead Performance der DACH Region erklärt euch in dieser Mini-Serie die Basic Performance Marketing Tools auf Snapchat. Diesmal lernt ihr anhand der Story über Gloria und ihrer App wie man seine App auf Snapchat promoten kann. Er zeigt warum Snapchat als App Advertising Plattform funktioniert, welche Formate es gibt und wie man durch “Golden Rules” mehr aus seinen Ads holen kann. Alle zwei Wochen findet ihr hier eine neue Folge.

Episode 1 about the Snap Pixel:

Episode 2 about Dynamic Ads:

Episode 3 about App Promotion and Creative Best Practices:

Episode 4 about Ecommerce:

Episode 5 about AR as full funnel format: